Entering the Digital Age of Advertising

Olivier Milet: The advertising industry is undergoing a turbulent period, pre-dated yet certainly catalyzed by the ongoing pandemic. The digital evolution towards streaming platforms has forced many advertisers to re-think their approaches and look to new technology advancements. Addressable advertising strategies driven by data and actionable insights are becoming critical tools for broadcasters and network operators looking to monetize their content in the most effective way.

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